How it all started

I’ve always loved the idea of creating something, bringing it to life, and knowing that there are people in the world using or enjoying the physical product. Throughout high school, I was always drawn to classes and activities that allowed me to be creative. So when I was deciding what to major in college, it was very clear to me that I had to pursue a degree in Art, specifically, Graphic Design and Marketing at Cal State Northridge (CSUN).

In 2016, my last year of college, I really pushed myself to get out of my shell to dive in head first towards every opportunity that came my way. I started saying ‘Yes’ more, even when I was intimidated or terrified. It started with taking on a design role at CSUN, to becoming president of the only design club on campus, to traveling to Europe, and eventually accepting an internship at Fox Global Creative Consumer Products where I realized how much I enjoy designing patterns, graphics, and style guides that would be used to sell apparel, toys, and so much more.

Using what I’ve learned from all these amazing opportunities, I started working on my passion project: Riselle’s Shop. At first, it started out as a social media account where I shared my illustrations daily. Then one day, I got an invitation to table at Designer Con with one of my designer friends— a light bulb came on and that’s when I decided to turn my illustrations into vinyl stickers, bookmarks, buttons, and enamel pins.